Dr. Sheila Farhang leads this in-depth session from her Tucson-based practice, sharing how she grew a successful aesthetic dermatology business from the ground up during the COVID-19 pandemic. With no initial patient base, she leveraged smart branding, efficient consultation systems, and a focused technology stack particularly InMode’s Morpheus8 to drive both rapid growth and long-term ROI. Her dual training in cosmetic surgery and Mohs reconstruction gives her a unique clinical and entrepreneurial perspective that resonates throughout the presentation.