- In the past 5 to 10 years, a surge of interest in female intimate wellness, specifically vaginal rejuvenation, both surgical and nonsurgical, has been witnessed.

- For both cosmetic and functional reasons, increasing numbers of women have sought alternatives to traditional therapies for dealing with the common but unwelcome changes that occur to the vaginal and vulvar tissues induced by maternity, weight fluctuation, hormonal change (sometimes following cancer care), natural aging, and menopause.

- Traditional nonsurgical options of improving vaginal well-being for the premenopausal as well as postmenopausal woman have proven to have limited long-term benefit, and therefore, patient compliance with these methods can be poor.